For most types of domains, domains names are issued on a first-come-first-served basis to paying customers. The exception is when trademarks is involved - for some domain types, trademark holders have been priority for initial registrations, but for all, trademark holders generally have some recourse (which may include obtaining the relevant name) if somebody else tries to illegally exploit names containing or related to their trademark (this illegal practice is known as “cybersquatting).

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